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Myth:
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It will cost my
company money to offer Direct Payment as a payment option.
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Reality:
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Direct Payment will save your
company money. Direct Payment saves companies an average of 11.5 cents
per payment (versus checks) due to reduced processing costs.
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Myth:
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My company will
lose the money that it collects in late fees.
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Reality:
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You may lose some money in late
fees. But collecting money from customers costs you money. With Direct
Payment, you will pay less for collections and consistently have more
of your money on the due date. More importantly, Direct Payment also
helps attract and retain customers. Direct Payment is simply good
business.
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Myth:
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Only large
companies offer Direct Payment.
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Reality:
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A 1998 survey showed that 33
percent of companies with 100 or more employees offer Direct Payment.
Twenty-four percent of companies with 50 to 99 employees offer it, and
12 percent of companies with up to 49 employees use Direct Payment.
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Myth:
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I am not sure that
my customers really want Direct Payment.
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Reality:
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Many of your customers want Direct
Payment because it will simplify their lives and take the hassle out
of paying bills. In fact, 43 percent of consumers already use Direct
Payment for at least one payment (according to NACHA). More will want
it in the near future as they hear more about it and see their friends
and relatives using it. A recent survey showed that 65 percent of
Direct Payment users had increased their use of Direct Payment in the
last year, including 38 percent who say they are making three or more
payments.
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Myth:
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With Direct
Payment, my customers will not know when their payment was withdrawn
from their checking or savings account.
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Reality:
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Most companies issue statements for
their customers. If the amount of the customer's payment varies each
month, the company is required to send a statement. Deductions also
will appear on customers' monthly bank statements.
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Please
visit our reply page if you would like someone to contact you
regarding the Check Assist Direct Payment plan.
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